YOHJI YAMAMOTO

⼭本 耀司
1943
Tokyo
His own brand, Y ́s, is born in 1972.
He launches his first collection in Tokyo in 1977.
In 1981, he introduces his label and inaugurated it in Paris.
His first fashion show takes place during Paris fashion week the same year.
His first haute couture collection is born in 2002.
He collaborates with Adidas in 2003 with Y-3 which became the avant-garde brand of sport/luxury style.
The signature of its designs is marked by the black color, the geometric shapes, the design of the fabric as opposed to the silhouette.
The body is concealed rather than revealed.
His style is based on a certain differentiation from the Parisian designers of the 80s and 90s.
The realization of his creations insists on the use of the male wardrobe diverted and adapted to the female wardrobe.
His fashion is to create "practical, easy to wear and elegant" clothes.

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In 2000, he said to the New York Times: « black is modest and arrogant at the same time, black is easy and lazy but mysterious. but above all black says this: “I don’t bother you, don’t bother me”. »