REI KAWAKUBO

川久保 玲
1942
Tokyo
Comme des Garçons was born in 1969 in Japan.
Then followed by the opening of her first store in Tokyo and her first men's collection, Comme des Garçons Man in 1978.
In the 70s and 80s, she forms with Issey Miyake and Yohji Yamamoto a trio of contemporary Japanese designers inspired by the classicism of Japanese culture.
With her deconstructed, undone, and sometimes unfinished or asymmetrical collections, she is stylistically and diametrically opposed to the young French designers of that time.
Added to this is the use of the color black principally, alongside monochromes even when the latest collections came out in lighter palettes, like red or white.
Her creations oppose the established principles of aesthetics, approaching new forms of beauty, mixing textile and technical diversity, marrying materials and wide cuts.
She is compared to Margiela for her deconstructed clothing designs.
Her parades (notably Lace and Destroy) mark the spirit of the brand.
They revisit fashion by erasing aesthetic canons, they divide and stir consciences.
She becomes one of the high priestesses of the anti-fashion of the 80s and a source of inspiration for the trend minimalism for years to come.
A Comme des Garçons store opens in Paris in 1982.
In 1988, Six, a biannual magazine exposing different types of art such as design, dance, new creators, architecture and literature will be published for 3 years in photo format only, highlighting works by great names in art.
In the 90s, she multiplied the collaborations: Vivienne Westwwod, H&M, Hermès, Louis Vuitton.

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At the flagship store in Tokyo, the window is empty, and rather the clothes are displayed at the back of the shop, without a mirror.

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